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7 Questions to Ask When You Create a B2B Content Marketing Strategy
Content marketing has gone mainstream. Most B2B companies now use content to raise brand awareness and stand out from their competitors. However, new research from the Content Marketing Institute...
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5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015
Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If...
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5 Ways Small B2B Marketing Teams Can Win at Content Marketing
Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”. This problem can be even harder if you have a small,...
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Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study]
New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingProfs...
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The Top 10 B2B Marketing Posts in 2015
Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends. As you’re preparing your 2016 marketing, now is a good time to look back on what...
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Fill Up Your B2B Content Calendar With This Great Resource
Planning, creating and scaling content can be a challenge. A lot of time and hard work can go into content production, and we’re all looking for ways to maximize our content and increase our...
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10 B2B Content Marketing Productivity Tools You Need to Use Today
While you’re reading this, you likely have no less than a dozen other tabs open and a to-do list that’s growing by the minute. As B2B marketers, we have our plates full. We’re producing more content...
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10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success
B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success...
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4 Must-Do Steps to Maximize the Value of Your Content
This week, I’m sharing a post from my friends over at SingleGrain. They’ve put together four really powerful ways to squeeze the most out of your content – something that we all hope to achieve! We...
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The New Content Marketing Benchmarks Are Here: How Do You Stack Up?
Do you ever wonder how your content is stacking up against your competitors? Is your content getting the same engagement as others in the industry? How do you know if you are leading or lagging?...
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How Content Marketers Can Be More Creative
Increase creativity with these upgrades to your workspace and habits. Creativity. We all want it, and we all want it to come easy! Regardless of the project you’re working on, a healthy dose of...
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The Top 10 Content Marketing Infographics for Summer 2016
Summer is officially here bringing with it longer days, warm breezes and those long anticipated vacations (or stay-cations). Yay! If you’ve got the hammock set up and are looking for some good summer...
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10 Things You Need on Your B2B Homepage [Infographic]
Your website is at the forefront of your business and arguably the most valuable marketing resource you own. It’s often the first stop for both potential and existing customers, so keeping it...
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The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white...
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[Infographic] Do You Have Revenue-Leaking Gaps in Your B2B Customer Experience?
Today, 80% of customers base their buying decisions on their customer experience, rather than price. This eye-opening statistic speaks to how the customer experience should be at the forefront of B2B...
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New Research: Case Studies Are The Most Effective B2B Content Marketing Tool
We’ve always known that case studies are one of the top dogs of B2B content marketing, but new research from the B2B Technology Marketing Group now proves it. The group recently conducted a survey...
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How to Get Your Sales Team to Actually Use Your Content
Sometimes it can feel like a lost cause … You’ve created a strong library of content that you want to get in front of as many customers as possible. You hope your sales team will feel as excited about...
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The Top 5 Ways to Promote Your Premium Content
Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it....
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How to Boost Brand Engagement with Your B2B Content
With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement. This week, I’m sharing some...
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These 23 Questions Will Save You From Any B2B Content Creation Rut
Creating killer content takes a lot of time and hard work. If you’re part of the 76% of B2B marketers who are producing more content this year than last, you might be struggling to stay ahead. After...
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